The Double Game of Digital Action

The Double Game of Digital Action

By Fouad Bendris

Managers are increasingly nervous about the lack of progress in their digital initiatives. Too often, organizations merely add digital “pixie dust” to traditional processes or engage in a frenzy of digital experiments and ventures. Rather than drive competitive advantage, these efforts leave companies more vulnerable. It’s not enough to have a great digital strategy. Organizations achieve breakthrough results only when they take a systematic, coordinated approach to execution !

Fouad Bendris’s insight:
Keep Your Eyes on the Double Game The elements of digital transformation are, of course, interdependent and mutually reinforcing. A large, state-owned rail and logistics company took a three-tiered approach to digital transformation that illustrates the action space’s many interdependencies and points of overlap …

Source:: Strategy & Governance

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