The “majestic unicorn” is trending, according to Hershey, with the company calling the animal “the spirit animal of millennials.” “One of the things we started to notice that unicorns were popping up a lot in culture,” Bill Blubaugh, Hershey’s senior director of sweets & refreshments, told Business Insider. “Unicorns really now represent self confidence, individualism, the ability to achieve personal greatness.” While the claim initially feels like a stretch, it’s one backed by extensive research at Hershey. The company is putting its money where its mouth is, with a new ad campaign for Ice Breakers starring — what else? — a unicorn. However, instead of fantasy adventures, these unicorns are preoccupied with issues such as female empowerment in the workplace.
Fouad Bendris’s insight:
The “majestic unicorn” is trending, according to Hershey, which just released a new Ice Breakers ad starring the fantastic animal.
Source:: Strategy & Governance