Coming up with creative ideas is easy; selling them to strangers is hard. All too often, entrepreneurs, sales executives, and marketing managers go to great lengths to show how their new business plans or creative concepts are practical and high margin—only to be rejected by corporate decision makers who don’t seem to understand the real value of the ideas. Why does this happen?
Fouad Bendris’s insight:
Before you even know it, the stranger across the desk has decided what kind of person you are. Knowing how you’ll be stereotyped allows you to play to—and control—the other guy’s expectations …
Source:: Strategy & Governance