Don’t Let Big Data Bury Your Brand

Don’t Let Big Data Bury Your Brand

By Fouad Bendris

We can speak to the power of analytics directly, because one of us led marketing efforts for many years at Capital One, and the other is a longtime adviser to that company and others. Capital One was “born analytical” in 1988 as a credit card company wholly invested in the data-crunching capabilities that were just then emerging. Recognizing how the credit card industry could be transformed by means of computer analysis and continual scientific testing, its founders outlined an information-based strategy that would not only give it a competitive edge as it went to market, but ultimately define its entire culture.

Fouad Bendris’s insight:
What Capital One learned about overrelying on analytics !

Source:: Strategy & Governance

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