We can speak to the power of analytics directly, because one of us led marketing efforts for many years at Capital One, and the other is a longtime adviser to that company and others. Capital One was “born analytical” in 1988 as a credit card company wholly invested in the data-crunching capabilities that were just then emerging. Recognizing how the credit card industry could be transformed by means of computer analysis and continual scientific testing, its founders outlined an information-based strategy that would not only give it a competitive edge as it went to market, but ultimately define its entire culture.
Fouad Bendris’s insight:
What Capital One learned about overrelying on analytics !
Source:: Strategy & Governance