Change management provides a competitive advantage, allowing organizations to quickly and effectively implement change to meet market needs.
Prosci’s definition of change management: Change management is the application of a structured process and set of tools for leading the people side of change to achieve a desired outcome.
Change management emphasizes the “people side” of change and targets leadership within all levels of an organization including executives, senior leaders, middle managers and line supervisors. When change management is done well, people feel engaged in the change process and work collectively towards a common objective, realizing benefits and delivering results.
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