Blue Sky Strategies is about allowing our clients to create and develop ideas where there are no constraints.

We took a long time to design our logo because we wanted it to symbolise the many variations of methods and models used in the strategy development industry. The following list highlights some of the methods and models we use in our development process methodologies and depicted in our logo:

1. Blue Sky background – to signify unlimited potential and unfettered opportunities.
2. S-Curves of the three successively growing waves, signify business development and growth.
3. The wave depicts the Blue Ocean methodology which allows our clients to develop untapped markets.
4. The 4 horizontal lines and the 5 vertical lines of the curved wave depict the value chain analysis business process design.
5. The 5 vertical lines also depict the competitive strategic model of Porter’s 5-Forces.
6. The 4 horizontal also depict the ERRC improvements of the Blue Ocean methodology.
7. The 6 curves in the cloud signifies the 6 pathway options in the Blue Ocean methodology.
8. The successive growing waves in a progression to the right, show growth, results and strategic planning sequencing.
9. The successive growing waves also depict how we plan, track, monitor the results of our marketing activities. We track almost 100% ROI.

The main purpose of the logo is to show that we fully understand both Competitive Strategies and Blue Ocean Strategies and that we help our clients using either or both models to dramatically grow their businesses.