What Should Data Scientists Know About Psychology?

What Should Data Scientists Know About Psychology?

By Fouad Bendris

Due to training in the scientific method, data management, statistics/data analysis, subject matter expertise, and communicating results into substantive knowledge psychology researchers must have a solid understanding of data science and vice-versa.

Fouad Bendris’s insight:
There are many substantive factors that influence behavior that are not able to be quantified/captured by the accumulation of constantly streaming #BigData (feelings, emotions, judgments, biases, individual differences, cognitive motivating factors, goals…).

Source:: Strategy & Governance

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