What CEOs Have Learned About Social Media

What CEOs Have Learned About Social Media

By Fouad Bendris

When it comes to social media, today’s CEOs have made a remarkable transition over the past five years. A recent analysis by my firm, Weber Shandwick, found that 80% of the chief executive officers of the world’s largest 50 companies are engaged online and on social media. The results, published in “Socializing Your CEO: From Marginal to Mainstream,” show that CEO sociability has more than doubled since we began tracking the social activities of chief executives in 2010, when only 36% of CEOs were social !

Fouad Bendris’s insight:
Companies don’t want to be left behind.
They linked to a microsite so people could learn about the brand’s history, what it takes to be a leader, and how to apply …

Source:: Strategy & Governance

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