Business executives may say that customers are a priority, but many companies—especially large, established ones—miss the crucial signals that customers provide. In a rapidly changing competitive environment, the company that’s not externally oriented risks falling behind.
Fouad Bendris’s insight:
Eyes Wide Open Think back on the last few “leadership” or “planning” meetings you attended. How much of the time was spent discussing internal issues rather than external realities? In how many instances did new customer insights change the opinion in the room?
Source:: Strategy & Governance