But now that Big Data and the Internet of Things have come along, we can go beyond the transaction to every little detail of the customer’s actual experience. You can know when customers enter your store, how long they are there, what products they look at, and for how long. When they buy something, you can know how long that item had been on the shelf and whether that shelf is in an area of things that usually sell fast or slowly !
Fouad Bendris’s insight:
With every passing day there are more examples of Internet of Things adoption. And with every passing adoption, what people will accept (giving up things like their location information) and what they expect (“If Waze can help me with my driving, why can’t my grocery store tell me the fastest way to get through my grocery list?”) both change …
Source:: Strategy & Governance