Sentiment Analysis Can Do More than Prevent Fraud and Turnover

Sentiment Analysis Can Do More than Prevent Fraud and Turnover

By Fouad Bendris

It can signal ways to boost morale.

“Sentiment analysis” promises not just to identify workplace pain-points, butanticipate them. How employees use tools like Slack, Sharepoint, Yammer, email, blogs, or LinkedIn to share thoughts and coordinate actions invariably yields treasure troves of data worth mining.

Fouad Bendris’s insight:
The same algorithms serious social media marketers use to determine and sway consumer sentiment can easily be turned inward.

Source:: Strategy & Governance

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