How to Build a Culture of Originality

How to Build a Culture of Originality

By Fouad Bendris

Anyone can innovate if given the opportunity and the support.

Empowering the rank and file to innovate is where most leaders fall short. Instead, they try to recruit brash entrepreneurial types to bring fresh ideas and energy into their organizations—and then leave it at that. It’s a wrongheaded approach, because it assumes that the best innovators are rare creatures with special gifts. Research shows that entrepreneurs who succeed over the long haul are actually more risk-averse than their peers. The hotshots burn bright for a while but tend to fizzle out. …

Fouad Bendris’s insight:
Think like the enemy.Research suggests that organizations often get stuck in a rut because they’re playing defense, trying to stave off the competition. To encourage people to think differently and generate more ideas, put them on offense !

Source:: Strategy & Governance

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