How Marketers Can Personalize at Scale

How Marketers Can Personalize at Scale

By Fouad Bendris

That’s finally changing. Marketing technology, automation, and advanced analytics techniques have now reached the level where effective personalization at scale is possible. And yet getting this “test and learn” engine to run properly requires a fundamental re-architecting of a company’s marketing analytics processes. The goal is to create a learning ecosystem, one that connects insights to outcomes as part of a continuous, self-improving cycle …

Fouad Bendris’s insight:
Integrating the Three D’s !
This requires the integration of three things: data discovery, automated decision making, and content distribution

Source:: Strategy & Governance

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