Competencies testing and training has proved invaluable in business ever since Harvard psychologist David C. McClelland got the ball rolling in the 1970s. Invariably, we have learned that murky human performance categories like sales ability and leadership can be broken down into skill sets that are not only measurable; they are also trainable !
So creativity, like leadership, can be broken down into measurable, trainable competencies, and providing such training pays off both with more creative output and more money.
Fouad Bendris’s insight:
Sooner or later, we need to drop the shroud of mystery in which we have long cloaked creativity and get on with the serious business of enhancing it. Competencies are the key.
Source:: Strategy & Governance