Do Businesses Really Want the Truth? | POSSIBLE

Do Businesses Really Want the Truth? | POSSIBLE

By Fouad Bendris

Reality check

You might think that businesses would be a beacon of logic and reality in this sea of un-truthiness. With all of the data at our disposal, we should be able to uncover and accept the inconvenient facts about our companies. But time and again when tasked with solving seemingly easy problems, brands gloss over the truth. They lie to themselves about their products and what consumers are willing to do and buy.

Finding Breakthrough Solutions

How do we stop embracing false narratives and focus on what really matters? The first step is to acknowledge the problem and give it a name. Let’s call these unhappy facts “Impossible Truths.” They are things we don’t want to know about our businesses, but desperately need to acknowledge. Next, we need to get serious about uncovering them …

Fouad Bendris’s insight:
“I want the truth!” Tom Cruise shouts at Jack Nicholson in A Few Good Men. In reply, Nicholson sneers, “You can’t handle the truth.”

Source:: Strategy & Governance

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