The diminishing effectiveness of conventional advertising and the rise of social media have led more and more brands to embrace content marketing. More and more companies are seeing themselves not just as advertisers, but as publishers, launching digital newsrooms, podcasts, and other forms of branded content in order keep their brands, perspectives, and value propositions in front of customers.
Yet even as companies have embraced their new role as content creators, they’ve largely missed out on one of the hottest trends in the world of traditional media: data journalism !
Fouad Bendris’s insight:
While infographics are now a standard part of the corporate communicator’s toolkit, data visualizations driven by original data are still few and far between …
Source:: Strategy & Governance