Build the Right Team for Data-Driven Marketing – Smarter With Gartner

Build the Right Team for Data-Driven Marketing – Smarter With Gartner

By Fouad Bendris

Gartner’s Data-Driven Marketing Survey, 2015, revealed that marketers expect most of their decisions to be quantitatively driven by 2017. As a result, more than 50% of companies plan to grow their analytics teams. This will require hiring managers to identify and cultivate new sources of talent in an already competitive market, noted Christi Eubanks, research director, Gartner for Marketing Leaders.

Not every company needs a team of data scientists.

Tailor job descriptions to specific skills gaps. Not every company needs or has the right data to make use of a team of data scientists.

Fouad Bendris’s insight:
Pick roles based on needs …

Source:: Strategy & Governance

Share the Post

About the Author

Comments

Comments are closed.