Big Data And The Buyer’s Journey: Measuring The Invisible

Big Data And The Buyer’s Journey: Measuring The Invisible

By Fouad Bendris

Getting a handle on customer service is a challenge for most businesses. To make matters worse, rapidly changing technology makes customer satisfaction a moving target. Just for the record, the buyer’s journey has changed. The same things that used to motivate buyers previously have no impact on them now. Big […]

Fouad Bendris’s insight:
Big data can be a big help in understanding how your company has crafted your buyers’ journey. The best part of using big data for such functions is that it takes the guesswork out of the equation so you know for sure what your customers enjoy about your brand and what they don’t …

Source:: Strategy & Governance

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